AXIA Traders Announces Exclusive Manufacturer Representative Agreement for Mexico With Supremia, Inc.

MEXICO CITY, Oct. 31, 2013 (GLOBE NEWSWIRE) -- AXIA Traders today announced that it has been hired by Plainsboro, New Jersey based Supremia, Inc. as their exclusive representative office and registered importer in Mexico. Under the terms of the agreement AXIA Traders enables Supremia to offer DDP trade terms, quoted and invoiced in local currency to its Mexican customers. AXIA Traders is also staffing and overseeing local sales account executives to service the Mexico offices of Supremia's international clientele including Unilever, PepsiCo and Diageo.

"We've been pleasantly surprised by the early sales traction that we've experienced. Our well-located offices and our experienced, local language sales team bolster the capabilities of mid-sized, best-in-class companies like Supremia," says Lawrence McDaniel, AXIA Traders' country manager in Mexico. "We enable companies like Supremia to leverage the benefits of a full service country office in Mexico on a variable, pay-as-you-go expense model." A local presence, especially in developing markets like Mexico, can provide key strategic advantages, such as:

  • Higher quality, more impactful management of key customer accounts
  • Guidance in tailoring products and services to the local market
  • Finding, qualifying and negotiating with local producers
  • Procuring local, hard-to-find highly skilled workers such as attorneys, accountants and logistics managers
  • Liaising with Mexican customs and regulatory authorities

According to the World Bank, Mexico grew 3.9% in 2012 and is expected to grow 3.5% in 2013, significantly stronger economic growth than both USA and Canada.

About AXIA Traders:

AXIA Traders ( provides a full range of manufacturer representative, import-export, wholesale distribution, export merchant, trade finance, outsourcing, and product sourcing services to its U.S., Canadian and Mexican clients. AXIA Traders combines a world-class team of professionals and full service offices in Mexico with enterprise technology platform prowess to provide US and Canadian manufacturers with a highly effective local Mexican presence based on a variable, pay-as-you-go cost structure.

About Supremia:

Supremia ( is a worldwide provider of promotional premiums and value-added packaging solutions for some of the biggest brands world-wide, providing a full, core range of services to its multi-national clients including design, buying, quality assurance, shipping, logistics and finance. Founded in 1981 and privately owned and operated, Supremia is headquartered in London, England and has offices in U.S.A, China, India, Germany, Moscow, and most recently, Mexico City via its partnership with AXIA Traders. Supremia adheres to stringent testing procedures detailed in its ISO manual and designed to meet and often exceed the latest industry standards. Additionally their in-depth quality assurance policies and programs, combined with their memberships to the Ethical Trading Initiative and SEDEX, strengthen their commitment to social responsibility. Supremia's environmental policy is an intrinsic part of its production process.

CONTACT: Media Contact: Daniel Garcia Business Development Manager AXIA Traders Phone: (312) 380-0960 E-mail: daniel.garcia@axiatraders.comSource:AXIA Traders, LLC