mCig, Inc. Officially Launches the mCig - $10 Herbal Electronic Cigarette (eCig)

-Purpose Built Loose Leaf eCig retailing for only $10 that is reusable and rechargeable

-Cheapest eCig on the market that allows for heating of a variety of plant materials

-Launch marks an important milestone as Company now Generating Revenue

BELLEVUE, Wash., Oct. 31, 2013 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) is pleased to announce that as of this morning, the mCig – Herbal Electronic Cigarette (eCig) is available for sale to the general public via the website: www.mCig.org and through WDR (Wholesalers, Distributors, Retailers) via their affiliated websites and points of sale.

The mCig - $10, Rechargeable, Reusable, Loose-Leaf eCig designed in the USA

The mCig is a purpose built loose-leaf eCig that heats plant material, waxes, and oils. By combining the benefits of a lithium-ion battery with a mobile heating technology, the mCig provides a more convenient method for consumption of plant material while delivering a smoother inhalation experience. Priced at only $10 dollars, the mCig is not only a revolutionary device but a must-have bargain! Order one today and join the movement! – To order visit: http://www.mcig.org/buy-online

Shipping Options

The mCig ships anywhere in the US & Canada for only $2.99. Global shipping is only $10 and we ship anywhere in the world via USPS Int'l First Class.

Product Warranty

mCig, Inc. offers a 90 day warranty on all products as well as a refund policy. To learn more please click here. - See more at: http://www.mcig.org/mcig-inc-warranty/

"Today marks an important milestone for mCig, Inc. as we officially launch the mCig, our first consumer device only several months after I took over as CEO of the company. We will continue to build upon the foundation we have established as an innovative, disruptive, and formidable force in the e-Cigarette industry. These are very early days for both the industry and our company." said, Chief Executive Officer Mr. Paul Rosenberg.

About mCig, Inc.

mCig, Inc. (OTCBB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company is preparing to launch the mCig – a purpose built loose leaf eCig retailing at only $10. Designed in the USA – the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. See more at: http://www.mcig.org/

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCBB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

CONTACT: Paul Rosenberg CEO (425) 462-4219Source:mCig, Inc.