Since Steve Jobs stepped out onto the stage to launch the world's first iPad in the second quarter of 2010, Apple's offering has been the device to beat in the tablet space.
Apple has sold over 170 million tablets since the iPad's debut and if analyst expectations are to be believed, that number will balloon in the current quarter thanks to the release of the iPad Air and iPad Mini with Retina.
But while many analysts are bullish on Apple's latest offerings, the cold hard facts reveal the iPad king is losing market share in the tablet space.
(Read more: Apple's tablet competitors)
New data compiled by research firm IHS show Apple's market share slipped to 29.7 percent in the third quarter from 33.5 percent in the previous quarter.