FINDINGS SHOW THAT CLOSE TO FIFTY PERCENT OF AMERICANS DO NOT THINK THE MICRO-BLOGGING SITE WOULD BE A GOOD INVESTMENT
MORE THAN 4 IN 10 TWITTER USERS HAVE NOTICED PROMOTED CONTENT ON THE SITE AND A MAJORITY OF THEM 'LURK' RATHER THAN 'TWEET'
LESS THAN HALF OF AMERICANS SAY THAT FACEBOOK, TWITTER, LINKEDIN, PINTEREST, GOOGLE AND INSTAGRAM WILL BE SUCCESSFUL IN FIVE YEARS
Englewood Cliffs, NJ, November 4, 2013- Just days ahead of the much-anticipated Twitter IPO, a new AP-CNBC poll finds that investors have a skeptical outlook on whether investing in the social media company is a good idea, as well as its prospects for long-term success. Key findings include:
About 3 in 10 Americans say they have a Twitter account or have looked at another person or company's Twitter feed. Seventeen percent say they use the site at least once a week. Frequent Twitter users are more likely to be male than female (54 percent are men vs. 46 percent women), half are under age 35 (50 percent age 18 to 34, 22 percent 35 to 49, 18 percent 50 to 64, and 9 percent age 65 or older).
Reasons to use Twitter and frequency of use varies greatly among those surveyed:
Complete poll results are available at http://www.cnbc.com/twitter.
The Associated Press-CNBC Poll was conducted Oct. 25-27, 2013 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,006 adults nationwide and has a margin of sampling error of plus or minus 3.0 percentage points.
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