The Word is Out: Lion World Travel's Make-Over is Official!!

Lion World Tours

DELRAY BEACH, FL, Nov. 5, 2013 (GLOBE NEWSWIRE) -- Lion World Travel is proud to have been the leader in North American travel to Southern Africa for decades, and they are thrilled to announce their upcoming 50th Golden Anniversary. To celebrate, they are undergoing a complete digital presence transformation by re-branding their website, upgrading their brochure and introducing several exciting new initiatives.

Lion World Travel has been consistently building its social media channels and engaging with their online community, The Boma. A boma is a traditional African gathering place where people congregate for food, entertainment, and conversation. It is a place for storytelling and a coming together of people. This online hub creates a perfect environment for travelers to learn about their ultimate safari experiences.

"We are all about the immersive experience with our customers and we are very excited to introduce the innovative Layar App for our new 2014 brochure," said Lucille Sive, President of Lion World Travel. "By downloading this app, one can experience a safari directly off of the printed page or online, offering an amazing interactive experience. Our guests are instantly transported to Africa; the Layar App page springs to life and provides a sneak preview of the wonders that await travelers on our tours."

Lion World Travel has developed a quirky new logo representative of their unique and inventive African vacations. In an effort to remain environmentally conscious and keep Africa at the heart of everything they do, they are now printing their business cards on paper consisting of sanitized fiber from the dung of elephants, rhino and other wild African herbivores. These unusual cards embody Lion World Travel: 100% natural, 100% African, 100% unique and 110% recycled…..it's the DUNG thing!

Their imaginative travel itineraries, business ideas and local expertise have always distinguished them from the competition. After decades of industry success and awards they have built solid relationships with local hotels and safari lodges and enjoy exceptional buying power. Additionally, they work closely with their Africa-based associate tour companies, providing them with a strong presence in Africa.

Their parent company The Travel Corporation owns companies in Southern Africa and North America; Lion World Travel is proud to say that they have a truly local presence on both continents to better serve their clients' needs. Lion World Travel is at home in Africa. Many of their staff hail from South Africa, Zimbabwe and Zambia as well as from North America. Their staff intimately understand the continent and provide insight and advice regarding this exciting destination. Their local knowledge allows them to plan itineraries around popular events and their Africa Specialists work tirelessly to make clients African vacation dreams a reality - whether they are most inspired by wildlife, endangered species, cuisine, culture or hot air ballooning.

Their local offices provide 24-hour emergency assistance and their Africa Specialists manage every potential concern to ensure their clients always feel safe and secure when traveling with them. While their roots are in Africa, they are also local in North America with headquarters in Toronto and offices in Edmonton, New York and Atlanta. Their knowledge and experience in meeting the unique needs and desires of their clients, combined with making sure all clients have a luxurious trip at an affordable price, differentiates them from other African-based tour operators.

Lion World Travel also works hard to protect their beautiful home in Africa; they donate a portion of every booking to a local preschool, provide school supplies, Christmas gifts and luncheons to children and have assisted in a portion of the rebuilding of the school. They also encourage sustainable tourism through their affiliation with The TreadRight Foundation.

To celebrate with Lion World Travel and book your unforgettable tour, please call 1-800-387-2706 from North America or visit www.lionworldtravel.com.



About Lion World Travel
Lion World Travel specializes in group and individual tours to Southern and East Africa and is a member of the renowned Travel Corporation, which also includes Trafalgar Tours, Contiki, Brendan Vacations, Insight Vacations, The Red Carnation Hotel Collection, and Uniworld Boutique River Cruise Collection. Approaching its 50th year, clients continue to benefit from Lion World Travel's destination knowledge, expertise, and emphasis on customer service. With all safari specialists having first-hand knowledge of Africa, Lion World Travel can confidently assist clients in creating an African adventure that fits their specific interests as well as their budget. Extraordinary Service, Affordable Luxury and Value for Money are what keep our clients coming back to Lion World Travel.

Winner of the South African Tourism Ubuntu Awards "Top Producing Tour Operator for
North America" for 2010, 2011, 2012 and 2013

Winner of the South African Airways "Award of Excellence in Travel and Tourism for
North America" for 2012

Winner of Travelzoo Award for "Best Overall Provider of Vacation Package Deals to
Warm Weather Destinations" for 2012



About The TreadRight Foundation

Lion World Travel is part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US $2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit: www.TreadRight.org.

CONTACT: Arnelle Kendall Vice President of Public Relations The Travel Corporation USA 110 East Atlantic Avenue Suite 325 Delray Beach, FL 33444 T: 561.330.0850 E: arnelle.kendall@travcorpusa.com Sara Verk Marketing, Lion World Travel T: 1-416-920-5466 E: sara@lionworldtravel.com

Source:Lion World Travel