When it comes to high-profile internet companies, Twitter is an interesting place because it has a younger base than Facebook and LinkedIn, Jeremy Rosenberg, head of digital at Allison Partners told CNBC's Julia Boorstin during a "Tech Yeah!" interview.
"Twitter is continuing to innovate on its product and make it more appealing to a younger demographic and as they've continued to do that, they hold on to the younger demographic easier than Facebook has been able to," said Rosenberg.
Some may question how Twitter could compete with Facebook and LinkedIn when it's not making any money. "Twitter has a smaller percentage of overall marketing dollars being spent but its expected to continue to rise," Rosenberg said.
What's the future hold? Rosenberg said, "I think Twitter might start looking more like Facebook in five years and Facebook might start looking more like Instagram in five years."
—By CNBC's Christina Medici Scolaro