Most fall Saturdays, friends go to Barry Switzer's Norman, Okla., home to watch the Sooners' game on TV. Switzer led the University of Oklahoma football team to three national championships before joining the Dallas Cowboys as head coach and winning a Super Bowl.
Those dropping by might include former Heisman Trophy winner Billy Sims or country singer Toby Keith, settling down for the afternoon in an open-air man cave nicknamed "Coaches' Cabana."
Wouldn't it be fun to hang out there? Now you can.
The venue has become the backdrop for Switzer's latest business venture called, naturally, CoachesCabana.com. He has brought in a few cameras and is webcasting color commentary on Sooners games from the comfort of his own chair.
"It's like inviting you to come to my home and watch the game with me," he said one sunny afternoon last month before Oklahoma faced off against TCU.
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Switzer beta-tested the concept last season. During the Cotton Bowl against Texas A&M, he said, his little webcast got 30,000 viewers and thousands of tweets.
"We knew right then we had something," he said.
This season, he and his partners have expanded CoachesCabana.com to more than a dozen top college programs, bringing in well-known former coaches—including Pat Jones for Oklahoma State, Jackie Sherrill for Texas A&M, Fred Akers for Texas and Johnny Majors for Tennessee—to stream their insights.
Perhaps most provocatively, Switzer has lined up Jay Paterno, son of the late Joe Paterno, to webcast for Penn State.
Switzer got the idea for the venture from business partners with backgrounds in print and television. He recalled their telling him, "We need to do an interactive type of show, where we can have fans tweet the coach, legendary coaches of these great programs around the country, and do something no one else is doing."
CoachesCabana.com is known a second-screen experience: Viewers watch the game on TV but listen to commentary on a second screen, such as a tablet or computer.