Retailers are hoping to entice their workers this Thanksgiving by offering a bigger paycheck, a store discount and a side of turkey.
As a growing number of retailers announce plans to open their doors on Thanksgiving Day, criticism has similarly mounted among protesters and consumers, who are outraged that employees will now spend the holiday at work.
In response, a list of retailers has been quick to offer their associates pay benefits and other perks for giving up part of their day to work, which in many cases has resulted in workers volunteering for the shifts.
At Macy's, employees have been responding positively to the retailer's decision to open for the first time on Thanksgiving Day, said Jim Sluzewski, senior vice president of corporate communications and external affairs.
(Read more: Wal-Mart joins the Thanksgiving rush)
Workers will be paid overtime for the entirety of any shift that begins on Thursday, which has resulted in more than 90 percent of the day's shifts being filled with regular staff.
"Virtually all our shifts and slots for that opening are being filled by volunteers," he said.
The retailer will tap into its network of 83,000 seasonal workers to fill the remaining time slots.