Sony and Microsoft appear to be running neck-and-neck in the games consoles race, according to IHS Games and Research.
Sony's latest salvo in the next-generation battle of gaming consoles, the PlayStation 4 (PS4), is scheduled to hit North American markets later this week. Microsoft's Xbox One is expected to be released on November 22, with both products on the shelves for the key Christmas shopping season.
"With the determination of both companies not to give either a head start, the simultaneous launch of both PS4 and Xbox One results in a more complex forecasting environment," IHS said in a note on Wednesday.
It forecasts that Sony will sell about 2.4 million PS4 consoles by the end of 2013, with Microsoft selling a similar amount of 2.2 million Xbox One consoles. IHS expects geographical brand allegiances to remain in place, with the Xbox One outselling the PS4 in North America, and the PS4 outselling the Xbox One across Europe.