Food Retail

Starbucks says $2.76 billion Kraft split was necessary

Getty Images

Starbucks on Wednesday said breaking up with Kraft was hard to do, but worth the high price, a day after an arbitrator ruled it must pay a whopping $2.76 billion for ending the companies' grocery coffee partnership early.

The world's biggest coffee chain on Wednesday said it would restate results for the latest quarter to show an operating loss and issue debt following the bigger-than-expected break-up fee.

The payment resolves a three-year spat between the two U.S. brand titans and illustrates how costly it can be to sever a contract.

"It's difficult when a decision like this goes against you. But it is a one-time charge in a single moment in time, and now it's behind us,'' Starbucks Chief Executive Howard Schultz said on a conference call with analysts on Wednesday.

Starbucks has been posting strong revenue and profit gains despite the lackluster U.S. economy, and Schultz said the costly break-up cleared the way for the chain to significantly expand packaged coffee product sales in the grocery aisle.

It "was, without question, the right strategic decision for Starbucks, our brand and our shareholders," Schultz said.

(Read more: Starbucks CEO defends Chinese price structure)

Shares of Starbucks last rose 0.9 percent in midday trading.

Kraft Foods split into two companies in October 2012, Kraft Foods Group and Mondelez International. Under an agreement between those two companies, Mondelez will receive all proceeds from the resolution of the three-year dispute between Starbucks and Kraft, two U.S. brand titans.

Shares of Mondelez, which makes Cadbury chocolates, Oreo cookies and Trident gum, last rose 2.7 percent.

An arbitrator ruled on Tuesday that Starbucks must pay $2.23 billion in damages plus $527 million for interest and legal fees for terminating its retail packaged coffee sales, marketing and distribution agreement with Kraft at least three years early.

Arbitrator rules Starbucks to pay $2.23B to Kraft

Restated results for Starbucks' fourth quarter ended on Sept. 29 would show a net loss of $1.64 per share, the company said on Wednesday.

The Seattle-based company previously reported a fourth-quarter profit of 63 cents per share.

Starbucks said it had enough cash on hand and available borrowing capacity to fund the payment, which was bigger than Wall Street expected.

The company will issue $750 million in new debt in the next three months, Chief Financial Officer Troy Alstead said on the analyst call.

(Read more: Starbucks wants to recruit 10,000 vets, spouses to its ranks)

Starbucks also said it would not change its investments as a result of the ruling and repeated its forecast for fiscal 2014 earnings forecast.

Starbucks CEO: Stunning quarter

Kraft began selling bags of Starbucks coffee in grocery stores in September 1998, but Starbucks ended the contract in March 2011, giving the business to privately held Acosta.

The deal was set to expire in March 2014. But if it was not terminated by either party, it would renew automatically for successive 10-year terms.

Schultz first alerted Kraft to his unhappiness with the partnership in January 2010. The company accused Kraft of multiple material breaches of contract, including mismanaging the brand, and in August 2010 proposed a payment of $750 million to end the deal.

(Read more: McDonald's, Kraft want in on the grocery coffee biz)

Kraft rejected that offer, denied any breach and said that if Starbucks wanted out, it must pay a fair value for its share of the business that brought in annual revenue of $500 million. Kraft said fair payment would be closer to $3 billion.

Based on the rules of binding arbitration, Starbucks cannot appeal the decision.

The date of the payment to Mondelez has not yet been determined, Alstead said.

—By Reuters