Covisint Study: Connected Car Owners Transform, Disrupt Old Ways of Perceiving Automotive Value

Covisint logo

LOS ANGELES, Nov. 18, 2013 (GLOBE NEWSWIRE) -- LA Auto Show (Booth No. CCE-2) -- Covisint Corporation (Nasdaq:COVS), provider of a leading cloud engagement platform, today announced the results of a new study that highlights how the car-buying public perceives automotive value related to cloud-based, connected services.

The Covisint-sponsored study, conducted by CGS Advisors, reveals that, unlike traditional product and feature sets that are at highest value when new, the value of connected services starts at, essentially, zero, and grows over the lifetime of the vehicle. This concept turns automakers' past subscription pricing models and defined contract periods on their collective head.

Today, a customer's digital world needs to immediately and securely follow the customer when they first receive their keys. A new pricing model needs to reflect that the perceived original value is minimal and grows only as original equipment manufacturers (OEMs) expand the number of services and connections available to the consumer.

"Perceptions are changing dramatically; the new objective is all about influencing the next purchase by keeping owners satisfied with their current purchase--all of which translates into debuting services for free and realizing revenue down the digital road," said Tim Evavold, Director of Automotive Solution Delivery for Covisint. "Customers believe in the future of connected services to increasingly improve their lives, and automakers need to adjust to this new reality."

The findings also revealed that other industries are likely to step in to absorb some of the costs and take on some of the risks--as well as the profits--if automakers are reluctant to commit fully to the new world of connected services. The study noted that telecoms are the prime candidate for this as they "see different future potential revenues" than some risk-averse OEMs.

"Vehicle owners expect OEMs to significantly enhance and accelerate connected vehicle offerings," said Gregg Garrett, Founder and CEO of CGS Advisors. "The entire auto industry is undergoing evolutionary change in the value proposition of the car to its owners--all driven by connected vehicle services."

Covisint also announced at the LA Auto Show its new demo on the future of the connected car buying experience. The Covisint demo immerses show attendees on this experience for "Adele" as she trades in her company's leased vehicle. It will show how critical all of her devices, data and connected services are in this process--including her phone, computer, new car and old car, etc.

The Covisint-sponsored study is available at:

Covisint's cloud engagement platform offers a robust, secure and proven platform for driving additional revenue and customer loyalty through connected vehicle initiatives. With Covisint, CIOs, CMOs and LOB leaders can deliver a unified and global connected vehicle platform that aligns with their business strategies, through a single integrated experience across the ownership lifecycle.


Covisint provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success -- including customers, business partners, and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and offer the kind of engaging information experiences that people everywhere have come to expect. Learn more at

Follow us:

CONTACT: Media Contact Doug Anter, Public Relations Manager, Covisint,, 313-227-0127 For Sales and Marketing Information Covisint Corporation, One Campus Martius, Detroit, MI 48226, 313-227-7000,