Panacea is a mobile application that allows customers to verify by themselves whether a medicine is genuine or fake—an all-too-common problem in Bangladesh. The start-up imprints a unique eight-digit code, a QR code and a three-color code sequence into every medicine pack in the manufacturing line of partner companies.
During purchase, a customer enters the eight-digit-code or simply scans the QR code. If the information on the product packaging matches the information stored in the app, the medicine is genuine. If there is no match, the app automatically sends a notice of forgery, including place, time and type of medicine forged, to its servers so action can be taken against counterfeiters.