Creates Buzz Around Dubai With a Controversial Creative Campaign

DUBAI, United Arab Emirates, Nov. 19, 2013 (GLOBE NEWSWIRE) -- The Dubai real estate market has certainly gotten hotter over the last six months with property prices rising sharply, new mega developments being announced, landlords increasing their rents overnight and the extra hype surrounding Dubai's bid on World Expo 2020, due to be announced within the next few days.

Yet, most analysts say the market is healthy, driven by strong fundamentals unlike the one in 2008. Investor confidence is gushing in, more people are buying property, banks are lending cautiously and more regulation to boost transparency within the industry is kicking in.

Despite this, the question on most people's lips in Dubai is whether or not the emirate is heading towards another unforeseen downturn. Tapping this potential for bubble talk is, UAE's leading property portal, which has gone all out by wrapping its 40-story office tower in Dubai Media City with a massive advert 'Keep Calm There's No Bubble'.

The advertisement has generated incredible reaction on social media circles internationally, with some applauding the creativity and audacity of the message and others labelling the campaign controversial.

In response to all the chatter that this single advert has generated, Michael Lahyani, CEO and Founder of commented, "We don't have a crystal ball at the propertyfinder towers offering us a view of the future. We simply want to drive the bubble debate by delivering an idea in a way that is both humourous and unexpected to encourage people to stop and share their views."

About propertyfinder Group of online portals

Established in 2007,,, and are the leading group of property portals across the Middle East dedicated to creating the largest real estate community of buyers, sellers, renters, brokers and developers. Available in both English and Arabic, our websites provide visitors with comprehensive search facilities covering residential and commercial properties, real estate news, home advice and buying and selling guides, while agents enjoy access to the region's largest potential audience of property seekers.

Consumer experience is paramount in everything we do and this is reflected in the design, content and navigation of all our portals. Our current traffic statistics show us as a leader in the industry with 900,000 visits and 120,000 enquiries per month. Visits have grown by over 105% in the last 12 months and an impressive 298% in the last two years.

A winner of the 'Dubai SME 100' for the second consecutive cycle, the 2013 SMEinfo 'Online Business of the Year' title and the 'Arabia Fast Growth 500' award in 2012 and with a presence in the UAE, Egypt, Lebanon and Qatar, the propertyfinder group is one of the fastest growing companies in the region. The Group aims to be in a total of nine countries, with a focus on the GCC and other parts of the Middle East in the coming months.

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CONTACT: Anna Lucas - Marketing & Communications Specialist Office: +971 4 454 8464 Mobile: +971 55 115 9971