Wildfox CEO, Jimmy Sommers, Announces Launch of New Website

LOS ANGELES, Nov. 19, 2013 (GLOBE NEWSWIRE) -- L.A. Fashion Mogul and CEO of popular women's fashion brand, Wildfox, Jimmy Sommers, announced today the launch of a new and improved website (www.Wildfox.com) as the internet becomes the top holiday shopping destination. The newly launched site includes new features and a more intuitive online shopping experience.

Jimmy Sommers, Wildfox CEO, wanted to create a seamless shopping experience for his online customers and spent the last several months working closely with a group of engineers, architects, developers and designers to get the new website ready in time for the holidays.

A new feature to the site includes an integration of the Wildfox Instagram feed to Wildfox.com through Olapic - this will provide customers a style guide so they can see how other Wildfox customers wear the stylish line. Another enhancement to the site is a Sale section where price conscious customers will have a chance to buy select product at a discounted price.

"As an entrepreneur I am always looking to find a way to maximize the power of the Wildfox brand name," said Wildfox CEO, Jimmy Sommers. "I felt that our website had to be as strong as our presence at retail and I am thrilled to have released a more enhanced website."

For the first time, the brand will be offering free shipping on U.S. orders of $100 or more. Also, for Black Friday and Cyber Monday the brand will be offering special promotions on Wildfox.com - specific offers will be announced on the brand's Facebook page.

In other news, the teen favorite brand also just recently launched Wildfox Denim, and a new eyewear collection, Wildfox Sun. Also, just last weekend, Wildfox hosted a private party in honor of famous singer, Lana Del Rey's, Nylon Magazine Cover.

About Jimmy Sommers

Wildfox CEO, Jimmy Sommers, (www.wildfoxceo.com) is a world-renowned jazz saxophonist whose love for the instrument began when he was still a grade school student in his native area of Chicago. His affinity and aptitude for the sax progressed to a worldwide recognition in the smooth jazz circuit releasing six albums during the course of his successful musical career. His live performances have taken him to concert stages and festivals both in the States and abroad as well as appearing on such television shows such as The Today Show, Access Hollywood, Smooth Jazz TV, and Regis and Kelly. After finding success in the music world, Sommers established himself as an entrepreneur. He is not only one of Wildfox's founding members, but one of the original foundational partners in the publicly traded company, Baby Genius. Sommers' eye for exciting new opportunities and laidback business savvy has made him a master at any trade he ventures into.

Wildfox is a Los Angeles-based women's fashion label founded in 2007 popular amongst teens and young women. Known for its iconic campaigns, dreamlike quality, and clothes that tell a story, the brand has grown to include categories outside the core knitwear range, including Denim, Essentials, Intimates, Kids, Pajamas, Sun, Swim, and a White Label collection of luxuriously soft sweater knits, laces, chiffons, velour, and sequins. Wildfox Kids, the "little sister" adaptation of the women's line, launched in 2009. The brand can be found in better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale's, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, Matches, and TSUM.

CONTACT: MEDIA CONTACT Jelena Spajic / Monika Steinberg-Zeldin Advocate Marketing Group jelena@advocateus.com or monika@advocateus.com p) 310-909-7172 f) 888-958-7536Source: Wildfox