Media Money with Julia Boorstin

Twitter makes a push for last-minute holiday ad dollars

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Twitter to track shoppers' habits

As advertisers decide how to spend their last-minute ad dollars, Twitter is sending the message that its ads are a must buy for the big holiday shopping season. On Tuesday, Twitter unveiled the results of a new survey of 1,000 adults conducted in partnership with DB5 Research, on Black Friday and Cyber Monday shopping.

The focus of the study—and the results—seem designed to convince marketers that Twitter's promoted ad products are a particularly useful way to reach consumers looking to spend money on those two key holiday shopping days.

The bottom line of the study: Twitter's users spend more money, are more likely to shop on both Black Friday and Cyber Monday than non-Twitter shoppers, and use Twitter to decide where to shop. So, it all points to why and how marketers should use the service.

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