Black Friday this year may be a day to sleep in.
It's not that the deals aren't decent. It's that savvy shoppers can snap up many of the sale items for advertised Black Friday prices—or even less—before the big day.
Retailers have been pushing holiday promotions earlier in recent years as a way to compete for sales and get consumers' attention before they have run through their limited budgets. (This year, the buzz began in August.). "As the most competitive time of year, this is certainly not the time for retailers to shy in the corner about their promotions," said Kathy Grannis, a spokeswoman for the National Retail Federation, the industry's trade group.
That's blurred the lines of Black Friday—traditionally one of the biggest bargain-hunting days.
"I think the term Black Friday is very valid, it's just not Friday anymore," said Brent Shelton, a spokesman for deal site FatWallet.com. "It has become this weeklong event."