InfoUSA Preps Clients for Small Business Saturday with Targeted Marketing Campaigns

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OMAHA, Neb., Nov. 21, 2013 (GLOBE NEWSWIRE) -- InfoUSA, a leading provider of high-quality business and consumer data and end-to-end marketing tools, today announced it has successfully delivered over 175 million targeted marketing campaigns on behalf of their clients. This announcement comes as InfoUSA begins to prepare their clients for Small Business Saturday® on November 30, 2013.

Small Business Saturday is celebrated the Saturday after the Thanksgiving holiday each year. It was founded in 2010 by American Express to help support the small and medium businesses that maintain the economy.

As an Elite Status Member of ResellerRatings, InfoUSA provides targeted campaigns that are full service. Clients can choose from a targeted mailing list, all the way to the design and delivery of a full scale marketing campaign. As of November 18, InfoUSA has delivered on over 175 million marketing campaigns for their clients.

"Small and medium businesses help create jobs and drive the economy," said Amit Khanna, president, Small and Medium Business, Infogroup. "This is our third year supporting Small Business Saturday and we are excited to help our clients make this one the most successful with complete service capabilities that enable them to reach their target audience faster and smarter."

For over 40 years, millions of businesses have relied on InfoUSA, an Infogroup brand, to help target and acquire new customers, grow their sales, clean and update their customer lists and make business credit decisions. InfoUSA compiles the most up-to-date marketing lists and sales leads containing powerful, in-depth demographic information. It makes reaching potential customers easy, with complete direct mail and email marketing services that include everything from purchasing the targeted list to the design and delivery of the marketing program. As a Google AdWords Certified Partner, InfoUSA also helps clients advertise on Google to drive qualified calls and traffic to their websites.

To learn more about how InfoUSA helps businesses find new customers, call 866.325.8141 or visit www.infousa.com.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: 402-836-5290 Email: corporate.communications@infogroup.com

Source: Infogroup