Sequential Brands Group Announces New Initiatives and Expansion Plans for Ellen Tracy Brand

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  • New International expansion
  • Extension of key licensing partnerships
  • New category launch
  • 2014 integrated marketing campaign in work

NEW YORK, Nov. 25, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group (Nasdaq:SQBG) ("Sequential" or the "Company"), announced today several initiatives for its brand Ellen Tracy® that include new international distribution in South Korea, renewed partnerships with three licensees, and a new category extension. In addition, to mark the 65th year of the brand's founding next year, a fully integrated marketing campaign is set to launch in 2014 that is expected to add momentum, strengthen visibility and expand the consumer base, while preserving the brand's timeless heritage.



"This is an exciting time for Ellen Tracy," said Rick Platt, Group President of Sequential Brands Group. "What began as a women's blouse company has evolved to an offering of over 30 product categories, experiencing 4 years of consecutive double-digit retail sales growth. Developing brands into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula."

Ellen Tracy launched in South Korea with licensing partner DHOW Enterprise Company featuring apparel, bags and footwear. Ellen Tracy also has growing retail distribution in Canada, Europe and certain other parts of Asia.

License agreement extensions for Ellen Tracy were completed recently with G-III Apparel Group, Ltd. (Nasdaq:GIII) for outerwear and dresses; Palm Beach Beauté for fragrance; and Concept for watches.

Wayne Miller, COO of G-III commented, "We have been involved with the Ellen Tracy brand for many years and believe the timeless heritage and brand reputation will ensure future growth throughout the world. We are thrilled to continue our partnership with Sequential and the Ellen Tracy Brand."

Harold Ickovics, CEO of Palm Beach added, "Fragrance is a natural fit for the Ellen Tracy modern woman and we are thrilled to continue to infuse the legacy and DNA of the Ellen Tracy Brand into our product."

Separately, a new license was signed with Shason to launch a line of high-end handmade rugs for Ellen Tracy, debuting at retail in 2014.

Ellen Tracy, established in 1949, is positioned as a women's better fashion brand. The Ellen Tracy Bronze Label Better Sportswear is sold exclusively at Macy's and all other product categories continue to be sold at better department stores as well as Macy's. Ellen Tracy has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women's fragrances, watches, women's swimwear, women's activewear, sleepwear, intimate apparel, luggage, slippers, towels, bath, cosmetic bags, umbrellas and home. For additional information, visit www.ellentracy.com.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include Ellen Tracy®, William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Revo® and The Franklin Mint®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2013 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: Media Contacts: Jaime Cassavechia 212-518-4771 x108

Source:Sequential Brands Group