Make sense to us: Buy an electric car and get a deal for a home solar unit.
It's just great marketing. Who would be most likely to sign up for solar? The same save-the-earth type who just bought a plug-in car.
It's happening with SolarCity, one of the nation's largest solar installers, and BMW.
Anyone who buys a new BMW i3 electric car, or the i8 plug-in extended range car when it goes on sale, can get a 10% discount, the two companies announced.
"Driving electric is a lifestyle, where customers gain a keen understanding of their driving habits beyond driving and are often inspired to find ways to live more sustainably," said Rob Healey, BMW's EV infrastructure manager.