A classic scam updates for the Facebook age

The Facebook "Like" sign outside headquarters in Menlo Park, California.
Stephen Lam | Getty Images

New platform, same old scam.

In 1996, the Houston Chronicle's Greg Hassell wrote about a scam plaguing long-distance telephone callers.

"When an operator asks you to choose a long-distance company for a collect call, answering 'I don't care,' doesn't mean what you probably think it means," Hassell wrote.

What did it mean?

"Please hook me up with a little-known long-distance company called I Don't Care. I am willing to pay $7.64 for a three-minute call from Houston to Dallas, even though AT&T charges $4.63 for the same call" is what you're telling the operator, Hassell explained.

Scammers created companies named I Don't Care, I Don't Know and It Doesn't Matter. Then, when callers told an operator that they were open to using any long-distance company, they were in fact choosing a subsidiary of a Fort Worth, Texas, company called KT&T Communications.

Fast-foward to 2013, where a Facebook page is using a similar strategy to hook in new fans.

Here's how it works...