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Amazon pushes on the delivery front again

Flying octocopters delivering packages to your door in 30 minutes or less. That's what Jeff Bezos is telling customers to expect in the next few years: It's Amazon Prime Air.

Amazon has always been pushing on the delivery and distribution front. A few weeks ago, the e-commerce giant announced it was launching Sunday delivery. Before that it was Amazon Prime, the two-day delivery method which changed the game for distribution according to some analysts.

The company keeps pushing on the innovative delivery front, says Brian Blair, principal at Wedge Partners.

(Read more: Did Amazon just pull off the best PR stunt ever?)

Drone delivery system 'not science fiction'

Blair claims Prime Air is nothing short of a great marketing ploy. "It's important for Amazon to show they are innovating on the delivery side, it's what makes them unique," he said.

Blair thinks the drone will probably end up being more gimmicky than anything, maybe work in just a few cities but it doesn't matter because it has people talking about it now.

(Read more: Your Amazon delivery won't arrive by drone anytime soon)

It doesn't matter that earnings are horrible and the stock is expensive, according to Blair, because of the fact that Amazon is gaining market share and new customers from the news.

—By CNBC's Christina Medici Scolaro.