Somehow the idea of "giving" gets lost during the "season of giving."
With all the focus on spending and buying, giving to those in need seems to have been buried under a pile of boxes, wrapping paper and discount-TV scrums.
But social media may be coming to the rescue. "The Unselfie Movement," a campaign in which people take pictures of themselves and their favorite charitable cause, is spreading like wildfire around the Web.
(Read more: Why rich should skip charity, McNealy)
It might be reaching a new peak today, dubbed "Giving Tuesday," with the intent of setting aside a day devoted to charitable giving. More than 8,000 organizations in the U.S. have signed up as partners, from charities to businesses to small towns to cities.
The idea for the "unselfie" was hatched by Matthew Bishop, a philanthropy expert, co-author of "Philanthrocapitalism" and one of the creators of Giving Tuesday.