Belvidere, Dec. 3, 2013 (GLOBE NEWSWIRE) -- Terra Tech Corp (TRTC) subsidiary Edible Garden, a hydroponic herb and produce cultivator, signed a distribution deal with Heartland Growers out of Indianapolis, Indiana. Under the terms of the deal Heartland will cultivate the full line of Edible Garden produce to be sold throughout the Midwest market. Terra Tech will manage the marketing and sales, while Heartland will be responsible for the cultivation, packaging, and shipping of the product for retail sale.
"With over thirty acres of greenhouse space, Heartland operates a significant footprint for us to launch our product throughout the Midwest," says Derek Peterson, CEO of Terra Tech Corp. "They are one of the largest flower cultivators in the US and their ability to farm as well as manage the logistics associated with servicing retail is unsurpassed in our opinion. This is an important market for us to penetrate and Heartland gives us the capacity to scale quickly without raising additional capital to construct a new facility."
Edible Garden selected Heartland due to their eco-conscious approach to cultivation. Heartland recycles water, utilizes no harmful pesticides, and repurposes methane gas collected from a local landfill to heat their facility. They cultivate using energy and labor efficient Dutch-style equipment to maximize output while minimizing costs. Heartland Growers has already begun seeding for hydroponic lettuce and the company is actively meeting with retail buyers to carry their line of living produce.
"Consumers are beginning to demand locally-grown produce out of the concern for the environment as well as the safety of the food they feed their families. Shopping locally also gives consumers a way to prioritize and support businesses in their local community," explains Austin Kirtley VP of Sales and Marketing. "We are excited about our partnership with Edible Garden and believe strongly in their model of creating a national brand of sustainably farmed produce cultivated by a network of local farmers."
Outside of their flagship hydroponic farm in the Northeast, the company intends on partnering with existing operators throughout the country to expand the Edible Garden brand. The model is designed to minimize dilution and the need for capital while allowing for scalability to expand their footprint as quickly as possible.
"Our intention is to find existing farms with excess capacity and show them how they can cultivate a product that has year-round demand, reducing the seasonality of their core business, said Ken Vande Vrede COO of Terra Tech. "Through partnering we can maintain quality and packaging standards nationwide while avoiding shipping our products long distances in an effort to offer consumers a brand they know and trust from a local farm they feel good about supporting."
About Terra Tech
Terra Tech Corp. (TRTC) through its wholly-owned subsidiary GrowOp Technology, specializes in controlled environment agricultural technologies. The company integrates best-of-breed hydroponic equipment with proprietary software and hardware to provide sustainable solutions for indoor agriculture enterprises and home practitioners. Our complete product line is available at specialty retailers throughout the United States, and via our website. Through its wholly-owned subsidiary Edible Garden, cultivates a premier brand of local and sustainably grown hydroponic produce, sold through major grocery stores such as Shoprite, Food Emporium and others throughout New Jersey, New York, Delaware, Maryland, Connecticut, and Pennsylvania.
For more information on Heartland Growers visit: www.heartlandgrowers.com
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For more information about Edible Garden visit: http://www.ediblegarden.com
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Source:Terra Tech Corp.