There's a new duck sauce in town and available in three flavors: red, white and pink.
Willie Robertson, of the Monroe, La., Robertsons, is expanding the family dynasty from the bayou to California's Napa Valley, partnering up with another family, the Trincheros.
For those of you who never venture off of CNBC, the Robertsons are the stars of the reality TV phenom, "Duck Dynasty." The show became the most watched nonfiction cable television show ever when nearly 12 million people tuned in to watch this year's premiere on A&E.
(Read more: These people have the coolest jobs ever!)
The family built its wealth the old-fashioned way—by hand—making products for duck hunters, like the insanely popular caller, the "Duck Commander." They are sold in Walmarts across the country, and Forbes estimates the family's wealth from just the product tie-ins to be worth about $400 million.
I know, what the duck!!!!!!!!!!!!!!
Anyway, the Robertsons are now making wines with the same winery that produces Sutter Home.
The label is also called Duck Commander, and its first release includes a 2011 zinfandel-merlot-cabernet blend called Triple Threat, a 2012 chardonnay dubbed Wood Duck and a 2012 pink moscato known as Miss Priss. Priced at about $10 each, the camo-labeled bottles will be easy to find on Walmart shelves.
(Read more: Gas stations are the new 'it' places for foodies)
—By CNBC's Jane Wells; Follow her on Twitter @janewells