ChinaCache Enhances Sales Operations With Integration

BEIJING, Dec. 4, 2013 (GLOBE NEWSWIRE) -- ChinaCache International Holdings Ltd. ("ChinaCache" or the "Company") (Nasdaq:CCIH), the leading total solutions provider of Internet content and application delivery services in China, today announced that it continues to optimize its internal operations with the introduction of a new working approach called PTC (People, Process, Platform & Pipeline To Cash), using Salesforce CRM products. This PTC process is designed to reduce costs and help improve efficiency by delivering a fully integrated and standardized sales operations environment.

PTC is expected to help streamline ChinaCache's entire operations, improve operating efficiency and increase customer satisfaction by supporting the full cycle of customer relationship management including exploring new business opportunities, building and maintaining relationships with existing and potential customers, tracking and following-up on sales opportunities and recording contract wins and service delivery activities.

"Introducing the PTC process throughout our business marks a new era of sales management for ChinaCache," commented Mr. Song Wang, Founder, Chairman and CEO of ChinaCache. "We expect that PTC will better prepare our sales teams to capture the business opportunities using an efficient and unified process. Sales and marketing activities across the Company will now be automated, beginning with pipeline leads, continuing through contract conversion and revenue generation. Furthermore, we expect this initiative to increase employee productivity and team collaboration, as well as deliver higher operating efficiencies and better visibility throughout the business."

ChinaCache's PTC Initiative

The PTC initiative is a customer-oriented approach aimed at improving operating efficiency and customer satisfaction. PTC's reporting and analysis functions provide access to accurate and up-to-date customer information to better equip management to improve forecasting accuracy and make business decisions.

From product development to customer service, different functional teams can access one platform to record, monitor and share information to efficiently achieve the best possible results to meet customer needs.

This end-to-end sales approach is expected to enhance quality control and risk management by clearly defining ownership of each sub-process and standardizing control and decision points. Additionally, the platform can be accessed from a variety of end-user devices, which allows employees to enjoy a flexible and efficient work style to further enhance productivity.

About ChinaCache

ChinaCache International Holdings Ltd. (Nasdaq:CCIH) is the leading total solutions provider of Internet content and application delivery services in China. As a carrier-neutral service provider, ChinaCache's network in China is interconnected with networks operated by all telecom carriers, major non-carriers and local Internet service providers. With more than a decade of experience in developing solutions tailored to China's complex Internet infrastructure, ChinaCache is a partner of choice for businesses, government agencies and other enterprises to enhance the reliability and scalability of online services and applications and improve end-user experience. For more information on ChinaCache, please visit

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. ChinaCache may also make written or oral forward-looking statements in its reports filed or furnished to the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about ChinaCache's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: the Company's goals and strategies, expansion plans, the expected growth of the content and application delivery services market, the Company's expectations regarding keeping and strengthening our relationships with its customers, and the general economic and business conditions in the regions where the Company provides its solutions and services. Further information regarding these and other risks is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and ChinaCache undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries please contact: Ms. Yujie Li Investor Relations ChinaCache International Holdings Tel: +86 (10) 6408 5305 Email: Ms. MaryBeth Csaby The Piacente Group | Investor Relations Tel: +1 212-481 2050 Email: chinacache@tpg-ir.comSource:ChinaCache International Holdings Ltd.