BURLINGTON, Mass., Dec. 5, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of its fifth module to the iAPPS platform, iAPPS Social. This social media management solution empowers customers to easily set up customized watch lists tailored by social network, topic, or author to listen in on relevant conversations happening within social media, popular websites, and blogs; prioritize and engage in conversations across the web without ever exiting the iAPPS dashboard; and leverage the power of exponential broadcasting of content by publishing through to department, dealer, franchise or other individual social media accounts.
According to Nielsen, 46% of online users count on social media when making a purchase decision. Consequently, 93% of marketers say they currently use social media for business. iAPPS Social harnesses the growing influence of social media as a business channel by easily enabling customers to identify, engage and capitalize with ongoing conversations taking place not just across social media outlets, but the entire web.
iAPPS Social joins the award-winning iAPPS platform, the only true, deeply-integrated digital marketing solution with robust capabilities in content management, eCommerce, eMarketing, web analytics, and now social media management on one all-encompassing .NET platform. iAPPS remains the only Web Experience Management platform available as either a true SaaS or perpetual license.
"'Social networking' as a stand-alone concept is evaporating as the Web at large has shifted to become inherently social -- Social is now table stakes for digital marketing. More than just another channel through which to publish content, enlightened organizations are evolving to embrace Social as a critical means to establishing engagement and delivering superior customer experiences," says Scott Liewehr, President and Principal Analyst of Digital Clarity Group. "iAPPS Social combines technology and ease-of-use to help businesses focus on strategy and customer engagement."
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936 in North America, (+91) 80-4292-9014 in India.
CONTACT: Ryan Hadfield Bridgeline Digital, Inc. Content & Communications Specialist 781.404.5414 firstname.lastname@example.org
Source:Bridgeline Digital, Inc.