The Silver&Fit(R) Exercise and Healthy Aging Program Receives Top Marketing Communication Awards

Silver&Fit Logo
American Specialty Health Logo

SAN DIEGO, Dec. 6, 2013 (GLOBE NEWSWIRE) -- American Specialty Health's Silver&Fit Exercise and Healthy Aging Program for Medicare eligible members recently received top honors from multiple organizations for excellence in communications.

The Association of Marketing & Communications Professionals honored Silver&Fit's public relations and marketing communications professionals with:

  • Platinum: Silver&Fit brand-building campaign
  • Gold: Silver&Fit Facebook page
  • Gold: Silver&Fit Healthy Aging classes

The W3 Awards, which recognize creative excellence on the web, awarded Silver&Fit the following:

  • Silver, Health Website: Silver&Fit website
  • Silver, Web Video: Silver&Fit Members Love Exercise

The QUESTAR Awards, celebrating the best in visual communications worldwide, presented Silver&Fit with:

  • Silver, Emerging Media–Facebook: Silver&Fit Facebook page
  • Bronze, Corporate In-House Video Production: Why Our Members Love Silver&Fit

Silver&Fit earned additional top honors in social media from a number of key industry organizations for its Silver&Fit Facebook page and YouTube channel:

APEX Awards

  • Excellence: Silver&Fit Facebook page

Insurance Marketing & Communications Association (IMCA) Awards

  • Excellence, Social Media: Silver&Fit Facebook page

iNova Awards

  • Gold: Silver&Fit Facebook page

e-Healthcare Leadership Awards

  • Silver, Social Networking: Silver&Fit Facebook page

Web Health Awards

  • Silver: Silver&Fit Facebook page

Mature Media Awards

  • Merit: Silver&Fit Facebook page
  • Merit: Silver&Fit YouTube channel

Last month, the Silver&Fit organization had also announced numerous other industry awards of recognition for its communications programs.

About the Silver&Fit Program

The Silver&Fit program is an exercise and healthy aging program providing unique, evidence-based fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit members have access to: no-cost or low-cost memberships at a participating, contracted fitness club or exercise center, or to the Silver&Fit Home Exercise Program for those unable to participate at a fitness facility or who prefer to work out at home;, a website featuring health tools and resources specifically designed for older adults; The Silver Slate® quarterly newsletter; and a toll-free customer service hotline. Follow Silver&Fit on Twitter @SilverandFit, YouTube at, Facebook at, Instagram @SilverandFit, and Pinterest at The Silver&Fit program is a product of American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH).

About American Specialty Health

American Specialty Health Incorporated (ASH) is one of the nation's premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,100 employees and administers services for nearly 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, ExerciseRewards™ and others. For more information, visit or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

CONTACT: Media Contacts: Lisa Freeman Silver&Fit Office: 310-390-3070 Cell: 310-422-9200 Lindsay Padgett Silver&Fit Office: 800-848-3555, ext. 7438

Source:American Specialty Health