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Media Money with Julia Boorstin

Pinterest: A holiday gold mine for retailers

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The power of Pinterest

Target just launched a beta site, Target Awesome Shop, featuring the top-trending items on Pinterest that also have top reviews on Target.com.

Nordstrom is using Pinterest to decide which merchandise to feature in stores, with a special red tag affixed to shoes and handbags that are popular on the social network. Both in-store and online, Pinterest has come of age as a major force in holiday retail, helping consumers find products and retailers identify trends and market to the right consumers.

A new study of Pinterest users by market research firm Lab42 finds that 54 percent spend more time on the site during the holidays and 94 percent say it has changed the way they make their holiday preparations. And people are turning to Pinterest to share ideas—42 percent have a holiday-themed board.