As we reported, Promescent tackles a taboo subject and treats a condition for which there haven't been many solutions (aside from the old standby of drinking a lot of alcohol).
This is also a story, though, about risking one's retirement nest egg and being true to a friend. Abraham put $700,000 of his own money into making and marketing Promescent after his urologist told him about the product. That urologist, Dr. Ron Gilbert, created Promescent after years of seeing an unfulfilled need among patients.
But earlier this year Gilbert was gunned down in what may have been a case of mistaken identity. Abraham is hoping to grow the business they started together to its full potential and then sell it. He wants to provide Gilbert's widow and children with a lifetime of income.
"A lot of very interesting things are happening in the next six months," Abraham said, confident that, much like his product's promise, he's not getting ahead of himself.
—By CNBC's Jane Wells; Follow her on Twitter @janewells.