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Innovative Software Technologies Appoints Veteran Food Service Executive to Advisory Board

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Tampa, FL, Dec. 11, 2013 (GLOBE NEWSWIRE) -- Innovative Software Technologies, Inc. (OTC: INIV.PK) announces the appointment of Wayne Entsminger to the company's advisory board. He will develop the sales and marketing team for Innovative's food service industry and other industry verticals.

Mr. Entsminger is a seasoned food service executive with more than 27 years of experience in the industry. He has held positions at senior levels with Sysco, and Performance Food Service as well as guided companies into the food service market. His sales and marketing expertise, great understanding of distribution and sales, and his extensive network of contacts will provide Innovative with an enormous amount of talent and business savvy.

Peter Peterson, Chief Executive Officer (CEO) and Chairman of the Board stated," His solid understanding of all aspects of the food service industry makes him a critical member of our team. He is a perfect fit for putting together a sales and marketing team to guide Innovative to the next level."

About Innovative Software Technologies

Innovative Software Technologies, Inc.'s (www.inivcompanies.com) mission is to find and bring to market cutting edge technologies that are synergistic with the company's current technologies and that are market ready. Innovative, through its Opt-in SMART offering (www.optinsmart.com), is a fully integrated Social Marketing And Retention Technology platform that gives businesses an easy to use, affordable, and centralized marketing solution, helping small to medium-sized businesses acquire, maintain and retain customers via the Internet. The Opt-in SMART platform includes local listings; citation management; email, text message, and video marketing; reputation management; social media tools; and review and posting management. Innovative delivers these solutions through a combination of its proprietary technology platform, its direct "feet on the street" sales force of Internet Marketing Consultants, and through select third party agencies and resellers. Innovative Software Technologies, Inc. is headquartered in Tampa, Florida and trades on the pink sheets under the symbol INIV.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statements reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Investor Relations Contact:

Innovative Software Technologies, Inc.

Peter Peterson

813-448-6794

PPeterson@inivcompanies.com

www.inivcompanies.com

Source: Innovative Software Technologies, Inc.

Source:Innovative Software Technologies, Inc.