DENVER, Dec. 11, 2013 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN), (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, has purchased the majority of assets of BikeCaffé Franchising Inc., a Denver-based company that owns and sells mobile coffee carts worldwide. Ralph Massetti, former owner of BikeCaffé will remain as an ongoing consultant.
As part of the asset purchase agreement, Marley Coffee has acquired most of BikeCaffé's operational assets, which includes worldwide marks, copyrighted works, an online ordering system and a website. Marley Coffee has also acquired BikeCaffé's existing franchise agreements and a large database of potential franchisees throughout the U.S. and around the world. Included in the purchase are five Marley Coffee branded BikeCaffé coffee carts, which will be deployed strategically throughout the Denver area.
There are currently 21 BikeCaffé coffee carts in existence in the U.S., Canada, Jamaica and the United Arab Emirates (UAE), all of which will now be serviced by Marley Coffee. One franchisee is a seasoned developer of restaurants in the UAE who is contracted to deploy an additional 173 BikeCaffé coffee carts over the next 10 years.
Rohan Marley, founder and chairman of Marley Coffee, said, "BikeCaffé is a natural fit with Marley Coffee. In addition to working only with sustainable coffee providers, BikeCaffé is a 100 percent environmentally friendly operation with a recycling policy and an 'earth-friendly' record. BikeCaffé is truly a symbol of how businesses should operate in an era where environmental sustainability is critical."
Brent Toevs, Chief Executive Officer of Marley Coffee, said, "BikeCaffé is our latest acquisition of a Denver-based business, and represents an exciting new channel for our local and global distribution strategy. We are energized by the enthusiastic press coverage that BikeCaffé has earned to date as one of the hottest concepts for mobile cafés. We are similarly enthusiastic about the potential to grow BikeCaffé's base of Bike owners, and we plan to dedicate resources to boost sales and marketing efforts in this area."
Mr. Toevs continued, "We believe BikeCaffé's mobile coffee carts are also ideal for many of our existing channels such as office coffee service ("OCS") and hospitality, but definitely for certain retailers for front-of-store or in-store kiosk usage, and we plan to explore some of the groundwork that Ralph Massetti has already begun. We believe there are possibilities to create an integrated strategy involving coffee sales both on store shelves and through BikeCaffé sales. With one industry report forecasting that the U.S. food truck business will grow from $615 million today to $2.7 billion by 2017, we believe the mobile foods arena is a promising one."
For inquiries on new bikes, feel free to contact BikeCaffé at: http://www.bikecaffe.com/forms/show/4281.
Jammin Java Corp. has filed a Form 8-K with the Securities and Exchange Commission, providing further details of the Asset Purchase Agreement.
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the corporate website at www.JamminJavaCorp.com. Join us on Facebook at http://www.facebook.com/MarleyCoffee, or follow us on Twitter at http://twitter.com/marleycoffee, where we post information that's material and non-material about the company.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at http://www.sec.gov.
CONTACT: Dian Griesel Int'l. 212-825-3210Source:Jammin Java Corp.