HOUSTON, Dec. 13, 2013 (GLOBE NEWSWIRE) -- BMC Software, the company behind MyIT and BMC AppZone, announced this week the availability of BMC Marketplace, allowing customers to market and sell "private-label" apps twice as fast as competitors. Thought leaders at BMC also reflected on the impact consumerization is having on the marketing function and how IT organizations can better take advantage of cloud benefits through a mindset of possibility and flexibility.
New BMC Marketplace Accelerates Enterprise App Revolution
Introducing BMC Marketplace, a cloud-based app store for companies who want to deploy their own "Amazon-like" branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications -- twice as fast as any custom alternative.
The Consumerization of Marketing
Just as consumerization changed expectations for IT organizations, leading marketers are now expected to be far more in tune with the ebb and flow of customer preference and behaviors. Instead of waiting for one killer idea, marketers can test dozens of ideas -- simultaneously -- to determine which are most effective. Read the full post from On the Mark.
Create Your Own Cloud Success Story
Herb VanHook, VP and Deputy CTO, BMC Software, spoke to CIO Custom Solutions Group recently about the future of cloud, and how IT organizations can more effectively take advantage of its benefits. Get the highlights and access the full interview at BMC Communities.
What People are Saying
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Soaring clouds at Dreamforce
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BMC Software. IT Innovation Drives Business Transformation.
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Source:BMC Software, Inc.