BMC Launches App Store, Discusses "Consumerization" of Enterprise Marketing

BMC Software

HOUSTON, Dec. 13, 2013 (GLOBE NEWSWIRE) -- BMC Software, the company behind MyIT and BMC AppZone, announced this week the availability of BMC Marketplace, allowing customers to market and sell "private-label" apps twice as fast as competitors. Thought leaders at BMC also reflected on the impact consumerization is having on the marketing function and how IT organizations can better take advantage of cloud benefits through a mindset of possibility and flexibility.

Product Updates

New BMC Marketplace Accelerates Enterprise App Revolution

Introducing BMC Marketplace, a cloud-based app store for companies who want to deploy their own "Amazon-like" branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications -- twice as fast as any custom alternative.

Thought Leadership

The Consumerization of Marketing

Just as consumerization changed expectations for IT organizations, leading marketers are now expected to be far more in tune with the ebb and flow of customer preference and behaviors. Instead of waiting for one killer idea, marketers can test dozens of ideas -- simultaneously -- to determine which are most effective. Read the full post from On the Mark.

Create Your Own Cloud Success Story

Herb VanHook, VP and Deputy CTO, BMC Software, spoke to CIO Custom Solutions Group recently about the future of cloud, and how IT organizations can more effectively take advantage of its benefits. Get the highlights and access the full interview at BMC Communities.

What People are Saying

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New BMC marketplace accelerates enterprise app revolution
Elizabeth White, Sys-Con Media

Soaring clouds at Dreamforce
Jeff Kaplan, Think Strategies

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BMC Software. IT Innovation Drives Business Transformation.

For more than 30 years, BMC has helped thousands of companies around the world master IT complexity. From mainframe to cloud to mobile, from the back room to the boardroom, BMC delivers the automation, integration, and sophistication that enable the business and IT to perform like never before. To learn more, visit

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CONTACT: Editorial contacts: Ann Duhon BMC Software +1 713 918 3201 +1 713 562 8817

Source:BMC Software, Inc.