With the continued explosion of Internet shopping this holiday season, retailers need to stop thinking about consumers buying either online or in the stores.
It's now both.
"The channels are becoming blurred," former Saks boss Steve Sadove said on CNBC's "Squawk Box" on Friday. "People used to think the Internet is going to take over and stores are going away. Now what's happening is it's seamless. People want anytime, anywhere."
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Bon-Ton Stores CEO Brendan Hoffman echoed those sentiments. "We're trying to make it seamless. We don't really care how they shop, how they return, or how they engage with us."
While ramping up its website, Bon-Ton has kept its store count constant this year. "The website is clearly our fastest growing channel," said Hoffman, adding that he's tapping into his experience running neimanmarcus.com.