LAS VEGAS, Dec. 16, 2013 (GLOBE NEWSWIRE) -- blurbIQ Inc., whose patent-pending technology allows advertisers and publishers to overlay rich interactive experiences on images and video, last week took two awards at the annual Las Vegas Digital Media Awards.
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blurbIQ, the leader in interactive experiences on video, won "Best Interactive Company Website" for building the Light Nightclub website, a Light Group joint venture with Cirque Du Soleil: http://www.blurbiq.com/demos/lightgroup/light-doors2/
"Our goal is to develop the latest technologies that drive immersive and engaging experiences for consumers across channels and devices," says Scott Reese, CEO and Co-Founder of blurbIQ. "By giving consumers enjoyable smart interactive content to explore, we are keeping them engaged with brand messaging for longer periods of time, ending with a chance to share their experiences and excitement about products they care about with friends and family across social media."
blurbIQ also took second place for "Best Digital Gaming Experience" for a Rosetta Stone campaign developed for iPad with interactive video overlay quiz elements that could be shared on Facebook: http://video.blurbiq.com/0/eb056916-7eb6-45e6-8ae5-64aa5d77eadf/index.html
The Rosetta Stone campaign was done in conjunction with mobile ad company Mojiva.
"We have partnered with blurbIQ for the past 2 years and every project they do is outstanding. Results frequently perform better than expected, so it's no surprise they are gaining critical acclaim for mobile interactive brand campaigns," says Jack Hallahan VP of Innovation at Mojiva. "We are especially proud of our joint efforts on Rosetta Stone. It drove users to and from multiple platforms offering fun, relevant experiences to engage the brand."
"We are very pleased to be part of an award-winning team," says Adam Needs, Head of Mobile Marketing at Rosetta Stone. "The project blurbIQ created was innovative, fun for users and really showcased our product offerings in a unique way."
blurbIQ is best known for innovative video ad creative units that give users a choice in how they engage with a brand's video ad. Interactive messaging is sequenced to the brand's video assets in a variety of ways such as selecting the storyline of a video ad, selecting product features to view personalized products, choosing how to watch a carousel of brand videos, skipping video ads by typing in brand messaging, and earning reward points by answering quizzes. blurbIQ has also integrated into the video frame brand site search functionality, a full range of social media features as well as other interactive experiences triggered by clicking on icons that appear only when viewers touch (or mouse over) the video frame.
blurbIQ (http://www.blurbiq.com) is the leader in interactive media experiences across the digital marketing spectrum. The patent-pending technology overlays video with interactive brand messaging sequenced to a brand's video assets and uses gamification elements to get viewers involved and increase video ad completion rates, brand recall and message retention. blurbIQ's interactive units work seamlessly with pre-roll, in banner, mobile, tablet, and social media ad units. The company's platform provides quick-time analytics so brands can measure every viewer interaction with their interactive video content like never before. Since launching in July of 2010, blurbIQ has executed cross platform campaigns with some of the biggest brands in the world such as AT&T, Campbell's Soup, Jamba Juice, E*Trade, Duracell, Church & Dwight, General Motors, Focus Features, Rosetta Stone and Universal Pictures. blurbIQ has earned industry accolades becoming a finalist for the 2013 Digiday Mobi Awards Best iPad/Tablet Advertising Campaign.
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