Celsius(R) Announces Darren Hopkins as Vice President of Marketing

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BOCA RATON, Fla., Dec. 16, 2013 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first and only negative calorie beverage backed by clinical science, is excited to announce the addition of Darren Hopkins as the company's Vice President of Marketing.

"Darren's addition to the Celsius Team, will provide leadership and vision in our marketing efforts on a global basis," states Gerry David, President and CEO of Celsius Holdings, Inc. "His experience in the functional beverage / sports nutrition categories will provide Celsius the best opportunity to maximize our marketing resources."

Hopkins joined Celsius in November 2013 as Vice President of Marketing. He is a seasoned consumer packaged goods marketer with experience in both brand management at top-tier CPG companies including General Mills, Campbell's (V8, V8 Splash), Rexall Sundown (Met Rx, Pure Protein) and Unilever (Slim Fast) as well as marketing strategy consulting for blue chip companies including Kraft Foods, Colgate, Miller Brewing Company, Taco Bell and PepsiCo. Darren has a proven track record of success in each stage of the marketing journey, from platform development to product commercialization. His strength is in understanding the drivers of consumer behavior and the underserved need that can be leveraged to give brands market advantage. Darren's marketing leadership specializes in using communication or product innovation to influence choice and create growth.

For more information please visit, www.celsius.com.

About Celsius Holdings, Inc.:

Celsius Holding, Inc. (Other OTC:CELH) markets Celsius®, which is backed by published clinical studies. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information please visit, www.celsius.com.

Forward-Looking Statements:

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expert," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT: Media Contact: Anna Brodetsky 5W Public Relations (646) 430-5146 abrodetsky@5wpr.com

Source:Celsius Holdings