SEATTLE, Dec. 16, 2013 (GLOBE NEWSWIRE) -- SPARQ today announced availability of its Mobile App Engagement Platform that deep links mobile customers from all forms of digital marketing (email, social, mobile advertisement) directly into the right page on a mobile app. On average, campaigns using SPARQ deep links have seen a 45% percent increase in conversion rates.
SPARQ estimates that more than $35 billion has been spent globally on development and marketing of mobile apps, yet nearly 70% of the top 12,000 mobile apps have no ability to receive direct traffic from outside links. This means companies are sending most of their traffic to the mobile web, which generally delivers a sub-optimized experience and fewer conversions as compared to the mobile app.
"Mobile app deep linking creates a seamless experience for mobile users, with our customers seeing conversion rates increasing in a range of 20% to as much as 140%. More importantly, deep linking enables companies to drive usage and revenue from their installed base of app users, typically a brand's best customers," said Jim Watson, SPARQ COO. "It also enables a much more specific method to track not only which devices your best customers use, but which content engages them in the most practical and delightful way," continued Watson.
Catalog Spree, a digital catalog aggregator optimized for mobile devices, deployed SPARQ deep links in their email campaigns and saw engagement levels increase by 6x while their customers were on mobile devices.
In its "7 Days of Gift Giving" email campaign, Catalog Spree sent emails to customers highlighting that day's special gift catalog within the Catalog Spree app, with a link that made it super simple for users to jump right into the mobile app shopping experience.
"Including deep links in our emails lets us detect the device used and, more importantly, if that device has the Catalog Spree app. Rather than sending people to the mobile website like we did in past campaigns, with SPARQ deep links we're able to take them straight to the desired content within the app. Because the majority of email and social channels are read on mobile devices, this capability helps us give a large majority of our users the best, most optimized experience," said Catalog Spree CEO John Ruiz.
Integrating with SPARQ is a simple process, and deep links work in several ways. Marketers can create a link for a specific page on Twitter, Facebook or another social media site and include it in an email intended to drive social followers. Recipients who have the social media app and click on the link from their phones will be delivered directly into the app. For retail apps, clicks deliver users directly to a product page in the app, which significantly decreases the number of steps required to complete a purchase.
SPARQ links are universal and can be used for any type of marketing initiative, including social media posts, email campaigns, blog content and mobile advertising. SPARQ enables deep linking to many of the most popular mobile apps including Yelp, Tumblr, Spotify, Living Social, Foursquare, Zappos, Walmart, Instagram, Twitter, eBay, Etsy, and more.
In addition to driving conversions, SPARQ analytics also show how many clicks each link has received, where consumers are clicking from and the resulting number of app downloads and launches, ideal for improving ad targeting/monetization, or for general understanding of audience/types of devices used.
Mobile deep linking creates a seamless experience for the mobile user and improves conversion rates from 20% to as much as 140%. SPARQ's patented Mobile App Engagement Platform deep links mobile customers from any digital marketing (email, social, mobile advertisement) directly into a mobile app or the most optimized, desired content (i.e. mobile web, app store, website), while eliminating clicks that cause users to drop/opt out. On average, campaigns using SPARQ deep links see a 45% percent increase in conversion rates. SPARQ optimizes the user experience across mobile devices/mobile apps resulting in reduced friction, lower abandonment, and improved customer experience. For more information or to sign up, visit www.sparq.it.
CONTACT: Media Contact Seth Geisler Martin Levy Public Relations (858) 610-9860 firstname.lastname@example.orgSource: SPARQ