The Tech Bet

Facebook plans to autoplay video ads

New ad plan for Facebook?

Facebook is testing out new video ads that autoplay on some of its users' news feeds, a move that could potentially spark a major increase in the social network's revenue from advertisers.

Advertisers will have spent an estimated $66.4 billion on TV ads in 2013, according to research firm eMarketer, and online ad spending could chip at that share of of overall ad spending, according to Jeremy Rosenberg, head of digital at communications company Allison+Partners.