Recapping the day's news and newsmakers through the lens of CNBC.
Any executive in charge of marketing knows how easy it is to waste vast sums on campaigns that turn into duds. So how about scoring a TD by spending, well, nothing?
That's the Madison Avenue-soul-searching question raised by singer Beyoncé's stunning success in selling her new album without the usual marketing drumroll. The self-titled album was released on Apple's iTunes without advance notice, and sales are through the roof.
"Marketing as we knew it is dead."—Saatchi & Saatchi CEO Kevin Roberts
"I wouldn't so much say that 'marketing as we knew it is dead' but rather that marketing is reverting back to what it was in the 1960s—relationship marketing. ... Beyoncé's new album isn't successful because she kept it a secret and dropped it out of thin air, it's successful because she has a huge fan base, has poured her life into her brand, and is an incredibly talented human being."— Jason HeadsetsDotCom