Twitter is thinking about going local.
The social media service is testing a feature with some Twitter users that displays nearby tweets. Normally, users see tweets from accounts they follow, but now, with the addition of a "Nearby" stream, Twitter is experimenting with showing you tweets sent from inside your neighborhood, regardless of whether or not you follow the accounts sending them.
By tapping into local, Twitter would create the potential for new social experiences: trash talk with the fan of an opposing team while you sit in the same section at a football game; meet up with the guy down the block who shares your interest in plants; find and redeem a coupon from the neighborhood ice cream store. Who knows? We may even see a couple falling in love all because they met on "Nearby."
In a timely post on TheNextWeb earlier this month, Jonathan Barouch, CEO and founder of location-based analytics application Local Measure, wrote that "Twitter has the opportunity to be the go-to application for local."
Location-focused apps like Circle, which will notify you when friends and others are in your area, have yet to truly crack the social-and-local code.