Zoey Wang, a 24-year old government employee, added: "Christmas has nothing to do with Christian values or families getting together…It smells more commercial. It [Christmas] is not rooted in this country, so it has no cultural and traditional meaning to make it official."
If the success of Singles Day is anything to go by, it may not take too long before Christmas as a shopping season becomes a more entrenched trend.
"Christmas is a perfect consuming festival," said Patrick Peng, who works at Xidan Joy City, one of Beijing's biggest shopping centers. "Our department store will prepare fantastic activities for consumers…this year we will prepare a music concert for them."
One bakery in Shanghai told CNBC that they've had their Christmas deals up since November 25.
Xiao li, 19-year old cashier working at one of China's largest bakery chains, Christine, in Shanghai said that "the earlier the special deals, the better the sale."
And if Christmas brings a boost to retail sales, that's likely to be welcomed in Beijing. China's leaders are trying to shift the economy away from investment-led growth to one driven by consumption to put economic growth on a more secure long-term footing.
(Read more: Top 2% of Chinese account for third of world luxury sales)
"For both customers and shop owners, it [Christmas] is a carnival…to stimulate domestic consumption," said Wu in Beijing.
Consumption contributed 45.2 percent to China's economic growth in the first half of 2013, compared with 60.4 percent in the first half of 2012, according to official data and highlighting that the government has a long way to go to achieve its goals.
"The Christmas retail shopping season is still an emergent trend, and is likely to grow bigger and bigger in future years. Consequently, it is an increasingly important feature of China's personal consumption story," said Miller at Wilmington Trust Investment Advisors.
— By CNBC.Com's Dhara Ranasinghe; Follow her on Twitter @DharaCNBC