Debi Heck to Lead Innovation Solutions Team at American Specialty Health

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SAN DIEGO, Dec. 19, 2013 (GLOBE NEWSWIRE) -- American Specialty Health Incorporated (ASH) announced that it has promoted Debi Heck to senior vice president, Innovation Solutions.

In this newly created role, Heck will lead an Innovation Solutions team to further enhance ASH's best-in-class health services capabilities. Heck will guide the strategic development of products and services, including member websites and the integration of related programs and services.

"Technology continues to revolutionize the wellness industry, and the ability to be nimble is critical," said ASH co-founder, CEO and Chairman George DeVries. "Debi's innovative approach to product development and the use of web services and technology will help pave the way for our integration of new, leading-edge tools to enhance member engagement, excitement and measurement of results."

Heck previously served as ASH's vice president of program solutions for its wellness subsidiary, Healthyroads. She brings more than 20 years of health care industry experience, focused entirely on health management, wellness and prevention services. She began her career at HealthFirst in Indianapolis, Ind., as a biometric screening coordinator and has served in leadership positions in organizations such as Staywell, Interfit Health and Health Media. While working for Matria Healthcare (now Alere), she was instrumental in the sales and implementation phases for national wellness clients, developing their long-term health management strategy. Prior to joining ASH, Heck served as an assistant vice president for Aon Consulting's Health and Benefits Practice and was the company's National Wellness Practice lead.

Heck holds a bachelor's degree in community health education from the University of Northern Iowa and a master's degree in wellness management from Ball State University in Indiana.

About American Specialty Health Incorporated (ASH)

American Specialty Health Incorporated (ASH) is one of the nation's premier independent, privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs, and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,100 employees and administers services for nearly 34 million members nationwide. Products offered through ASH and its subsidiaries include Healthyroads®, Silver&Fit®, FitnessCoachTM, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

CONTACT: American Specialty Health Lisa Freeman Office: 800-848-3555, ext. 3722 Cell: 310-422-9200 Lindsay Padgett 800-848-3555, ext. 7438

Source:American Specialty Health