ATLANTA, Dec. 19, 2013 (GLOBE NEWSWIRE) -- Premier Exhibitions, Inc. ("Premier Exhibitions") (Nasdaq:PRXI), a leading presenter of museum quality touring exhibitions, is pleased to announce it has partnered with New York based Crossmedia to re-envision and re-launch the company's exhibition marketing strategy.
"Throughout the agency search process, Crossmedia consistently stood out amongst the field of eight agencies we were considering," said Marcy Davis, senior vice president of marketing for Premier Exhibitions. "Their plethora of lifestyle, consumer brand clients and unique approach to marketing through consumer engagement made me confident that Cross was a perfect fit for Premier."
Premier Exhibitions selected Crossmedia to transform the marketing for its brands, based on their unique approach to developing highly creative and collaborative campaigns. The partnership, effective immediately, plans to launch new creative and messaging in markets where the company has self-run venues, including Atlanta, Buena Park, Orlando and Las Vegas, starting early 2014.
"Many of the exhibitions have been touring for a number of years and in some instances, have been in their respective markets for five plus years," said Elizabeth Natwick, the new vice president of marketing that recently joined Premier Exhibitions. "While the concept of the exhibit and the content is evergreen and transcends generations, the way we interact with the public in terms of messaging and marketing should be evaluated and updated, and we are looking forward to doing just that with Crossmedia." Natwick has 20+ years of experience in entertainment marketing, and along with Davis, has been tasked with leading the transition and revitalization in marketing for Premier Exhibitions.
Premier Exhibition's portfolio includes blockbuster exhibitions that utilize authentic artifacts and objects in unique and diverse environments to educate and inspire large audiences around the world. The Company's exhibitions have collectively been seen by more than 55 million people worldwide, making them among the most attended exhibitions in the world. These exhibitions include: Titanic: The Artifact Exhibition, BODIES...The Exhibition, BODIES REVEALED, Tutankhamun: The Golden King and the Great Pharaohs, Cleopatra: The Search for the Last Queen of Egypt, and Real Pirates in partnership with National Geographic and Pompeii: The Exhibition in partnership with Italian Superintendence for Archeological Heritage of Naples and Pompeii.
"Premier Exhibitions has a tremendous portfolio of exhibits that all tell a story," said Kamran Asghar, co-founder and present of Crossmedia. "Whether it's the story behind a survivor on Titanic or the awareness of the human body, there is so much great content at our fingertips. We are very excited to bring these stories to life across paid, owned and earned media."
About Premier Exhibitions, Inc. -- Premier Exhibitions, Inc. (Nasdaq:PRXI), located in Atlanta, Georgia, is a foremost presenter of museum quality exhibitions throughout the world. Premier is a recognized leader in developing and displaying unique exhibitions for education and entertainment including Titanic: The Artifact Exhibition, BODIES...The Exhibition, Tutankhamun: The Golden King and the Great Pharaohs, Real Pirates in partnership with National Geographic and Pompeii: The Exhibition. The success of Premier Exhibitions, Inc. lies in its ability to produce, manage, and market exhibitions. Additional information about Premier Exhibitions, Inc. is available at the Company's web site www.PremierExhibitions.com
About Crossmedia – Crossmedia is an independent full service communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Dusseldorf, Hamburg and Berlin. Crossmedia believes that media is anything that connects brands and people. As a fully transparent alternative to the media agency marketplace, Crossmedia strives to be the most collaborative media agency in the world, helping clients and partner agencies do big things. Crossmedia works with clients of all sizes and across a multitude of industries - such as Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine, Pacific Sunwear, New Era Caps, KIND Snacks, LOFT and the US Tennis Association.
CONTACT: For more information, contact: Theresa Costas Director of Public Relations Premier Exhibitions, Inc. firstname.lastname@example.org | (404) 842.7747
Source:Premier Exhibitions, Inc.