Multimedia Release -- A Successful New Year's Resolution May be Bigger Than You Realize

BIRMINGHAM, Ala., Dec. 30, 2013 (GLOBE NEWSWIRE) -- This December, more than 45 percent of Americans will resolve to lose weight, get fit, stop smoking, and improve their overall health as Father Time passes the torch to Baby New Year 2014. Regrettably, only 8 percent of this population will be successful in accomplishing their goals. Why? Because true success requires not just one or two actions but, for some, up to 20.

A video accompanying this release is available at

In today's world, Big Data has become the key component in bringing technology to the rescue for people tackling a host of issues. According to Dr. Josh Klapow, Chief Behavioral Scientist at ChipRewards, people need a set of practical tools drawn from science, not fads, to successfully shift unhealthy behaviors over time.

Regardless of the behavior, Dr. Klapow says there are five key actions individuals must take:

  • Set specific goals
  • Monitor daily actions
  • Arrange the environment for success
  • Recruit a support team
  • Treat accomplishments

Using Big Data technology and leveraging tools such as BMC Control-M, Dr. Klapow and ChipRewards have deployed a critical science – behavioral science – to create millions of opportunities for sustained behavior change in the lives of program participants.

The technology behind BMC Control-M is the most sophisticated tool available to gather large amounts of data with lightning speed, which assists ChipRewards in implementing programs that monitor, analyze and impact engagement. A fundamental component of this process is ChipRewards' ability to deliver targeted consequences that drive over 700 health behaviors, including:

  • Exercise
  • Healthy eating
  • Health literacy
  • Healthcare reform education
  • Medication adherence
  • Workplace safety
  • Tobacco cessation
  • Chronic disease management

It's About Changing Lives

Resolutions are not really about what happens in January. Behavioral science tells us that new behaviors will fade over time. While this cannot always be prevented, it can often be reversed. ChipRewards' technology integrates multiple data sources to deliver targeted consequences (communications, financial and virtual incentives, penalties, etc.) that promote engagement. By varying these consequences based on individual behavior patterns, ChipRewards is able to shift negative trends as they occur.

Managing trends in population behavior can yield powerful results when the appropriate strategies are implemented at the right time. As seen in ChipRewards' member testimonials, when this formula is applied correctly, the outcome of engagement can be life changing:

"I am more motivated to work out now because of the points program. It motivates me to work out and eat better. I eat fruits and veggies and juice. No sodas. No alcohol. No smoking. I feel great and have more energy."

"I want to be healthy for my kids and my grandchildren and be able to see my grandkids grow up and be successful in life. This program has helped me to be more disciplined about my health."

"The program has motivated me to exercise daily, watch my eating habits, and drink less soda. As a result, my blood pressure has gone down and my A1c is almost normal. I now know I can reach my health goals and that this program will help me get there."

Using behavioral science and Big Data, ChipRewards' powerful technology transforms previously abandoned New Year's resolutions into healthy habits that can last a lifetime.

Watch the Videos:

Inspire. Involve. Improve.

ChipRewards' solution is utilized by health plans, employers, and healthcare providers to develop and implement large-scale incentive and engagement initiatives designed to decrease the incidence of chronic healthcare problems such as cardiovascular disease, diabetes, obesity, and cancer. ChipRewards services clients across the U.S. representing over 40 million lives. The ChipRewards platform serves as an enterprise-wide system to increase engagement in a broad range of health-related behaviors such as health screenings, preventive care, wellness activities, pharmacy adherence, exercise, and disease management.

© Copyright 2013 ChipRewards, Inc.

CONTACT: ChipRewards Media Contact: Maria Coyle ChipRewards, Inc. 205-706-9309 maria.coyle@chiprewards.comSource: ChipRewards