Opt-in SMART enters into a Strategic Partnership with LifeSprings to Benefit the United Pentecostal Foundation

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Tampa, FL, Dec. 30, 2013 (GLOBE NEWSWIRE) -- Innovative Software Technologies, Inc. (OTC:INIV.PK) announces that LifeSprings, a division of the United Pentecostal Foundation, has entered into a strategic partnership with Opt-in SMART, Innovative's premier business platform. This partnership will benefit the foundation, which provides full-service business support for the long-term stability and growth of the United Pentecostal Church International (UPCI).

Opt-in SMART's marketing platform will help grow small businesses within the church's network by leveraging the propriety SMART technology. The partnership will provide local business owners products and services to enhance their online presence, manage social media initiatives, plus foster and grow community awareness via the internet. Businesses can take advantage of this strategic partnership as early as January 2014.

"LifeSprings is dedicated to building local businesses and helping UPCI's mission projects," said Stephen Drury, President/Director of the United Pentecostal Foundation. "This relationship is significant for the foundation, as Opt-in SMART is pledging a portion of the proceeds to our missions and humanitarian work."

"We are very excited about the opportunity to work with the UPCI, in conjunction with LifeSprings. With more than 4,000 churches in the U.S. alone, this will propel Innovative and its subsidiaries into the national arena," said Jake Wand, Executive Vice President of Innovative Software Technologies.

"We will grow our company while giving back and supporting initiatives of thousands of business owners within the United Pentecostal Foundation and local community," said Paul Mazzapica, President of Opt-in SMART.

About UPCI and LifeSprings

The purpose of the United Pentecostal Church International (www.upci.org) is to carry the whole gospel to the whole world by the whole church; to establish an effective organized effort; to encourage the opening and establishing of new works; to evangelize the world by every means possible; and to produce and maintain a clean ministry and fellowship. LifeSprings (www.unitedpentecostalfoundation.com/lifesprings) was formed by a group of business leaders for the purpose of creating new business ventures to help fund the ministries of the UPCI outside of the present streams of income. These business ventures can be either an acquisition of an existing business or a new start-up business enterprise. LifeSprings is made up of individuals who are interested in helping create these new streams of income by offering their education, experience, expertise and connections to help others be successful. In return for this assistance from LifeSprings members, the business is expected to give 50% of its profit, after paying back investment capital, to the United Pentecostal Foundation to fund areas of ministry as selected by the business owner and/or its board or investors.

About Opt-in SMART

Opt-in SMART (www.optinsmart.com), a wholly-owned subsidiary of Innovative Software Technologies, Inc., provides a proprietary software technology for businesses to manage and execute all social media, sales and marketing, and e-marketing. Its fully-integrated Social Marketing And Retention Technology (SMART) platform provides businesses an easy to use, affordable and centralized "Done 4U" marketing solution, helping small to medium-sized businesses to acquire, retain and maintain customer relationships via the internet. The Opt-in SMART platform includes local listings; citation management; emails; text messaging; video marketing; reputation management; social media tools; and review and posting management.

About Innovative Software Technologies

Innovative Software Technologies, Inc. (www.inivcompanies.com) is a holding company that operates and manages innovative energy and technology companies. Innovative focuses on large, under-penetrated market opportunities to acquire and/or partner with companies that deliver growing and predictable recurring revenues and earnings. In addition, the company seeks acquisitions and/or joint ventures with strong recurring growth/accelerating earnings models. Innovative adds and leverages highly motivated, entrepreneurial management teams to execute the corporate vision. Innovative Software Technologies, Inc. is headquartered in Tampa, Florida and trades on the pink sheets under the symbol INIV.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statements reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein, are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Investor Relations Contact :
Peter Peterson (813) 448-6794

Source: Innovative Software Technologies, Inc.

Source:Innovative Software Technologies, Inc.