In the United States, for example, people are now spend 5 hours and 16 minutes a day on the Internet (more than half of that was mobile) and 4 hours and 31 minutes watching TV. Yet digital only gets 22 percent of the ad dollars. I don't think this can stand. Major Fortune 500 marketers are increasingly recognizing this gap, and the efficiency of Internet advertising for both direct response and brand advertising. One more example of this gap, Spending on digital-video advertising in 2013 is estimated at about $4 billion, compared to $60+ billion on television, according to digital-media-research firm eMarketer.
What a missed opportunity.
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I think 2014 will be a year where Facebook, Twitter, YouTube (Google), and Linkedin work to aggressively close this gap. These companies have already positioned themselves as a second-screen viewing experience while watching TV, and in the case of YouTube, a TV alternative.
I also have an expansive view of media companies to include those that have content that allow us to more efficiently and enjoyably spend our leisure time or research aspects of daily life. To that end, there are also mid-cap names like Yelp and Zillow that will benefit from this big shift in media consumption.