Sequential Brands Group & DVS Footwear International Announce New Accessories Partner

DVS Footwear International logo
Sequential Brands Group Logo

NEW YORK, Jan. 6, 2014 (GLOBE NEWSWIRE) -- Sequential Brands Group (Nasdaq:SQBG) ("Sequential" or the "Company"), announced today in conjunction with DVS Footwear International, plans for 2014 that include a new partnership with accessories giant Aquarius, Ltd.

DVS bags, backpacks, and accessories will launch in Fall 2014 through a new license signed with Aquarius, a worldwide leader in design and manufacturing. The product launch will target retailers in the skate specialty arena, parallel with footwear distribution.

"Our team is very excited to create this category in partnership with DVS," said Bobby Fields, Vice President, Aquarius. Bobby added, "We believe that the brand's authenticity in the action sports arena is a perfect fit for what we do."

"The DVS growth strategy for 2014 and beyond includes global expansion and product extensions to further develop DVS's hold as an authentic lifestyle brand rooted in action sports," said Rick Platt, Group President of Sequential.

DVS will show Fall 2014 product at Agenda, Long Beach this week and in New York towards the end of the month in conjunction with an overhauled and expanded 360 degree marketing campaign. The campaign will feature new messaging in print, digital and video, new branding on product, including a revamped website and updated POP giving a fresh look and perspective for the brand.

The DVS athlete roster is comprised of highly talented and well regarded skate, snow and motocross teams. Top performers include Torey Pudwill and Daewon Song from skate and snowboarding Olympics qualifier Mark McMorris. Additionally, DVS kicks off the year with multiple sport category events including the 2014 AMA Supercross Series, Winter X Games, 2014 Winter Olympics and the Street League Series.

DVS is a global brand dedicated to inspiring youth to have fun and always push forward. With a focus on originality, quality, and innovation, we create a diverse range of performance & lifestyle products designed for those who share our passion for defying boundaries.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include The Franklin Mint®, William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy® and Revo®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: To inquire about licensing opportunities, please email:

About Aquarius, Ltd

Aquarius Ltd. was incorporated in St. Louis, Missouri in 1969. Originally a manufacturer and wholesaler of leather watchbands, Aquarius Ltd. began manufacturing belts in 1971 and has designed and marketed belts throughout the United States ever since. In 1980, Aquarius Ltd. purchased Witmor Inc., a Chicago based children's accessory company that specialized in cold weather accessories. The accessory business has been developed over the years and Aquarius Ltd. is now one of the largest suppliers of accessories in the country, including back packs, cold weather, hats, belts, wallets, suspenders and jewelry. In 1989 Aquarius Ltd. began licensing, and has held many licenses for various apparel accessory products over the years. Current licenses and proprietary brands include: Dickies, London Fog, Beverly Hills Polo Club, Fila, Certified, Beware, Leather Island, Hustler, and Shaw Park among many others. Aquarius Ltd. sells to almost every major retailer in the United States, as well as to hundreds of small specialty stores. For more information, please visit

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2013 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: Media Contacts For all media inquiries please contact: Jaime Cassavechia 212-518-4771 x. 108

Source:Sequential Brands Group