SALT LAKE CITY, Jan. 6, 2014 (GLOBE NEWSWIRE) -- ZAGG Inc (Nasdaq:ZAGG), a leading company and preferred brand in mobile device accessories company, with a portfolio that includes ZAGG and iFrogz, has introduced a refreshed look and feel, including a new version of the company's familiar ZAGG logo.
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The new ZAGG logo and brand elements incorporate features from the brand's previous look with a restyled, modern, balanced design and color scheme. The ZAGG rebrand addresses the evolution of how and when people use their mobile devices, updating their new imagery to reach out to customers in a more conversational tone. ZAGG's new branding will be featured prominently on their updated packaging, which has been completely reimagined with powerful branding elements such as the recognizable yellow pyramid.
"During this redesign project we were very conscientious about respecting where we have come from. We wanted a unified look and feel that would support the continued growth of the ZAGG brand and appeal equally to both our established customer base and future customers," said Kent Wuthrich, executive vice president of marketing for ZAGG.
ZAGG will implement their new logo and refreshed brand style to enhance the user experience on ZAGG.com, as well as on ZAGG's packaging, in the first half of 2014.
For more information about ZAGG products, please visit ZAGG.com.
About ZAGG Inc:
ZAGG Inc and its subsidiaries (collectively, the "Company," or "ZAGG") design, produce and distribute creative product solutions for mobile and media accessories such as protective coverings, cases, keyboards, keyboard cases, earbuds, portable power and device cleaning under the family of ZAGG brands. In addition, the Company designs, produces and distributes cases, Near-Field Audio™ amplifying speakers, earbuds, traditional headphones, and gaming headphones for mobile and media devices under the family of iFrogz brands in the value-priced lifestyle sector. ZAGG distinguishes itself as the preferred brand by offering creative product solutions through targeted global distribution channels, with the broadest product offering in its sector. More information about the company and its brands is at http://www.ZAGG.com.
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