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What problem are you trying to solve?

Jeanine Swatton is a tech entrepreneur from the San Francisco Bay Area whose most current project is an app called FrameMonkey. She has worked with her fair share of tech start-ups and venture capitalists, and her advice for entrepreneurs is summed up in a single question.

"Answer the question during the pitch, 'What problem are you trying to solve?' " she said. "It is amazing how entrepreneurs come up with a 'cool idea,' but they do not tell us what the pain point is —other than the fact that they think it's cool."

Todor Tsvetkov | Vetta | Getty Images