Haier Unveils Full LED Television Line at CES 2014

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LAS VEGAS, Jan. 7, 2014 (GLOBE NEWSWIRE) -- (CES Booth #10939) – Haier today announced its 2014 line of televisions characterized by new designs such as an ultra-thin frame, enhanced sound solutions, and other features including the Roku Streaming Stick™. This line-up continues Haier's plan to further its goal of making technology simple and accessible to the consumer, helping to take consumers' home entertainment experience to new heights.

"As the brand evolves in the U.S. market we are pleased to use CES 2014 as a showcase for the new Haier," said John Homlish, svp digital products group, Haier America. "CES 2014 will showcase the breadth of our television line and the flexibility and options we offer."

Select Haier televisions will come ready for use with the new Roku Streaming Stic, which instantly gives consumers access to movies, television shows, music, casual games and other entertainment. The Roku Streaming Stick plugs into the MHL port of a Roku Ready® Haier HDTV and streams entertainment from any household high-speed Wi-Fi connection.

A number of new LED models feature ultra-thin frames that provide a virtually edgeless picture for a truly immersive viewing experience. Along with content and picture quality, Haier is focused on enhancing the audio experience by incorporating a 2.1 channel built-in audio solution into select models. These new developments come in response to the evolving consumer lifestyle that has accompanied the rapid emergence of smart and connected TV technologies in the past few years.

The 2014 line-up will open up with the 3-Series LED, which includes Roku Ready models and select models with a built-in speaker box for enhanced sound. The line then steps up to the 5-Series, which includes Roku Ready models engineered with their own 2.1 sound system. The 6-Series brings together Haier's LED technology and crystal clear high-definition picture with a bundle that includes the Roku Streaming Stick for effortless access to streaming entertainment.

As the world's #1 white goods brand, Haier will showcase additional home solutions and complementing technologies.

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About Haier

Haier America is wholly owned subsidiary of the multinational Haier Group, a global leader in home appliances and consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $25.8 billion in 2012. Haier is a proud supporter of the National Parks Conservation Association and Food Bank for New York City. For more information, please visit www.haier.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Roku and Roku Ready are registered trademarks and Roku Streaming Stick is a trademarks of Roku, Inc. in the U.S. and in other countries.

CONTACT: James Liess Haier America Public Relations 212-594-3330 ext.2006 jliess@haieramerica.com Audrey Reed-Granger 70kft 214-653-1600 ext.101 Audrey@70kft.com

Source: Haier