PASADENA, Calif., Jan. 8, 2014 (GLOBE NEWSWIRE) -- Ayzenberg Group, one of the largest independent full-service agencies on the U.S. West Coast, today announced that Robert Brill will join the agency as Executive Director of [ion] and Programmatic Media effective immediately. Robert Brill will oversee the day-to-day operations for the Influencer Outreach Network [ion], Ayzenberg's program that places resonant advertiser messaging in top digital content. The Influencer Outreach Network harnesses a team of creative experts, social talent agents and designers to give clients impactful content integration that redefines the notion of native advertising.
This is a new position in which Brill will be tasked to grow billings and expand capabilities of this innovative business venture.
For over ten years, Brill has constructed media campaigns and successful business operations using his strategic outlook and tactical media knowledge. He has marketed brands across verticals including Charitable Organizations, Entertainment, Financial Services, Mobile, Petroleum, QSR, Retail, Spirits, Technology and Travel. Brill has also worked on many video game projects including Free Realms (Sony), Toontown (Disney), and Capcom's Street Fighter II Special Championship Edition and Dead Rising.
Prior to Ayzenberg, Brill launched and operated a profitable programmatic business for three years called Fulcrum5.
"Robert's expertise in programmatic media will be very beneficial as we continue to cultivate and expand the [ion] program," said Eric Ayzenberg, CEO and Chief Creative Officer. "We look forward to his contributions to the agency and the program's ongoing success."
Through the [ion] program, Ayzenberg Group has executed numerous award-winning campaigns for video game clients including EA, Sony Online Entertainment and Warner Bros. Games.
For more information on the [ion] program, visit www.influenceroutreach.net.
About Ayzenberg Group
Founded in 1993, and now one of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit www.ayzenberg.com.
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